Ad world is a mad world. But, as they say, even insanity has its own way to assert itself. Basically, if we sum up the whole chapter, its all about asserting your point...

This is of course a hilarious cartoon strip to explain the advertising world and more particularly the relationship between agency and the client. The cartoon has...

Since a very long time, women have been considered as effective advertising gimmick. No matter what the product is all about, advertisers make it a point to have a...

Ad world has really grown in these two three years. However the startling fact is that although the number of ad made and telecasted have grown but the proportion of...

For most of us, it is not a new thing watching series of product ads on TV sets endorsed by big stars from fields like sports, bollywood etc. Marketers hook all these...