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US Internet advertising spending is all set to outpace radio advertising for the first time, reminding broadcasters that now they need to be more forceful in their grip of online opportunities. According to eMarketer’s recent report, online...
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Is Internet search advertising getting more emphasis than required? Microsoft senior vice president Brian McAndrews opines that more and more buyers will shift to other...
made popular Oct 21 2007
The bottom line is, you simply cannot hide in this Internet jungle. You may get away with a sweet stolen kiss at the back of your car, but not with Internet. The Big...
made popular Oct 17 2007
In a crucial major development in online advertisements Yahoo has struck deals with four major Web publishers, including one displacing rival Google Inc. The Internet...
made popular Oct 17 2007
European Union competition commissioner, Neelie Kroes, dealt a heavy blow to the opponents of Google’s acquisition plan of online advertiser DoubleClick, when she...
made popular Oct 15 2007
Google Inc., in its fresh move to boost ad programs, has announced the introduction of Google Gadget Ads, which is the latest interactive ad format, at present in an...
made popular Sep 19 2007
News Corp.’s MySpace social networking site has announced on Tuesday to allow advertisers target MySpace users based on the every so often extremely personal...
made popular Sep 19 2007
Volvo has recently launched an online advertisement campaign on a dedicated site to promote XC70. The campaign has also marked the first campaign under the latest brand...
made popular Sep 16 2007
In its fresh move to flex its marketing muscle, Yahoo Inc. has decided to sell most of the display advertising for England’s leading online social network, Bebo....
made popular Sep 12 2007
The US advertising spending plummeted in the first half of the year, beleaguered by broad cross-category weakness, a leading industry tracker revealed on Tuesday....
made popular Sep 12 2007
Yahoo has reportedly assessing prospective to expand its brand advertising business by agreeing to acquire online ad network, BlueLithium, the fifth-largest advertising...
made popular Sep 7 2007
Google has recently settled a federal lawsuit with American Blind and Wallpaper Factory, as the later agreed to abandon the nearly 4-year-old case without receiving any...
made popular Sep 7 2007
Dolce & Gabbana once again launched a raunchy advertisement campaign to promote autumn/winter 2007-8 collections. Both the designers have created images of women...
made popular Sep 1 2007
Google Inc. has inked an exclusive agreement with Time Warner Inc.’s CNN unit to use Google’s AdSense advertising program for text-based advertisements....
made popular Aug 29 2007
Facebook is in process to develop a new advertisement system that will permit advertisers to target advertisements based on the personal information that millions of...
made popular Aug 23 2007
Microsoft has recently announced that it has agreed to acquire online advertising exchange AdECN Inc. It further said that the acquisition adds a final element needed...
made popular Jul 27 2007
The Advertising Standards Authority of UK has started an inquiry into Virgin Media after receiving complaints that that its advertising campaign titled ‘Truth,...
made popular Jul 26 2007
Microsoft has recently announced that it has recently struck another advertisement deal with Digg.com. The agreement between the companies will help Microsoft to become...
made popular Jul 26 2007
MediaCorp has recently launched a new e-classified website called mocca, coined from terms MediaCorp Online Communities and Classified Advertising. The latest...
made popular Jul 26 2007
BMW has recently landed in controversy for running a contentious advertisement on Internet. The Advertising Standards Authority lashed out on the car firm for the...
made popular Jul 25 2007
AOL in its latest effort to bolster its online advertising business has announced that it is acquiring Tacoda Inc., a closely held marketing firm that specializes in...
made popular Jul 25 2007
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Internet advertising, in U.S., is all set to surpass $16 billion this year with additional growth forecast in coming times, revealed eMarketer in New York. eMarketer is...
made popular Dec 12 2006
European marketers are likely to spend 83 billion Euro on online advertising by the year 2011 says a report released by Internet Retailer. That establishes the fact...
made popular Nov 9 2006
The online-video advertising spending in U.S. is likely to be almost double to mark $3 billion a year business by the year 2010 says a report released by eMarketer....
made popular Nov 7 2006
According to a report from eMarketer, an online ad tracker, Google is already on its way to become the first company to consume 25 percent of total U.S. online...
made popular Oct 17 2006
Though the U.S. Internet advertising revenue touching a new high every single passing day but according to a new study it would be difficult to sustain around 30...
made popular Sep 26 2006
According to a report by eMarketer advertisers are likely to spend around $280 million to advertise on social networking sites in the U.S. in 2006. Further, report...
made popular Sep 12 2006
RSS advertising is here and is clearly emerging as the next big thing in ‘Web 2.0′ environment. In the last couple of years RSS has been accepted as it is...
made popular Apr 13 2006
A decade ago, the advent of the Internet saw the media, marketing and telecom worlds being thrown into chaos. It changed the way how the world looked into the world of...
made popular Dec 27 2005
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