The New World unveiled diversified reactions across historic ages and time spans. When it comes to absorbing immigrants as their own, the North American continent has been a game-turner. Of late, however, the Coke commercial aired for Super Bowl seems to have got such age-old beliefs stand on slippery ground.
Diversity Mystified
Super Bowl commercials always take away the cream from the cake called excitement. With Coke’s commercial that highlighted the scene called America’s diversity, the message has taken a right around turn. The video did remind me of the spot-on images that the immigration department seems to cultivate. The message remains that of diversity without any discrimination.
The biggest twist that the advert had was its song in nine distinct languages. In addition, here is where the conservative prudes of America perhaps, got miffed. Views over Twitter maligning the choice of languages such as Hindi and Arabic as terrorists’ lingo has indeed not gone down to reveal America’s sunny side.
A Utopian Conservatism
Frankly, this is a puzzling question and has found divided answers. While most pundits eye the message as politically dividing, some have taken a more broad view of the same. Where we stand and what we feel is but a dwarfish idea!
While there has been attempts at slurring communities with racist provocations, jibes taken at being differently oriented on a sexual note, yet we need to understand that the Utopian conservatism actually does not exist. America the Beautiful echoes myriad sentiments. How much and how deep– that is a phenomenon best left to individual judgments.
However, one view that caught my mind is whether America is trying to model its picture as per the erstwhile Balkans? Is the ethnic division necessarily allied to expressing diversity? Of course, the increasing demand of Mexican or even blacks wanting to be christened Latino-Americans or Afro-Americans, respectively is suggestive of a spirit that drinks from the streams of division.
While the world is at debate over what the song actually suggest, Coke is defiant on now running a much longer version of this song. Way to go before the hatchet is buried, we believe.
