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The copy on the lid of this coffee cup reads, “For too many of us this is more than just a cup. NCH nationalhomeless.org.” The company believed using real objects, such as coins, would help consumers to better relate to what the homeless must feel.
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Starbucks, the coffee house giant is not backing up on its campaign of putting messages on its coffee cups despite a national uproar and threat of boycott. The reason...
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