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This industrial gothican -look ad by JWT France had surely the class of winning laurels for itself at the ‘Cannes Lions’ this year.
This ad is made for the Italian Boot company, Buttero, symbolizing their ethical way of making boots - the 101%...
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Sun, sand and the glorious waves singing away in the distance! Now that’s what I would call a dream vacation. And just in case you were one of those workaholics that...
made popular Aug 9 2008
You know I always thought that French fries, like chocolate, pretty much sold themselves. But I had no idea how fierce the competition in the fries business was until I...
made popular Aug 8 2008
The hair removal cream Veet has portrayed the relevance of its product through the caption – “Everywhere’s a Catwalk”. Be it in the bus or the movie theater or...
made popular Jun 30 2008
We all agree that music is the soul of life and it has the power to tame the scariest of devils. A melodious tune can tune you up in any given situation. Brazilian...
made popular Jun 14 2008
Finally Kate Moss is making news for reasons other than snorting coke or being ostracized by the fashion community. The fresh-faced model, which recently split from...
made popular Jan 28 2008
In spite of growing pressures on global advertising spend; ZenithOptimedia’s buoyant confidence on online ad spending is undiminished. The internet is all set to...
made popular Dec 5 2007
Wonderful creative, simple and effective, putting the message straight across (and not convex). De-busting the myth that Sandoz brand is only for growing children at...
made popular Oct 22 2007
South African egg company Nulaid had rolled out this print advertisement campaign to boost its much celebrated reputation of avoiding bad eggs. The campaign clearly...
made popular Oct 15 2007
Newspaper industry is performing even worse than it was expected at the beginning of the year, said Fitch Rating in its latest report on the outlook for newspapers. The...
made popular Sep 1 2007
Dolce & Gabbana once again launched a raunchy advertisement campaign to promote autumn/winter 2007-8 collections. Both the designers have created images of women...
made popular Sep 1 2007
H&M has recently launched this smart technology driven advertisement campaign to promote the firm and its products in an innovative way. H&M decided to...
made popular Aug 30 2007
The Center for Consumer Freedom published a full-page advertisement in The New York Times, referring to the Vick case and accusing rival organization People for the...
made popular Aug 28 2007
This is an interesting print advertisement launched by BOOKS to promote its brand image and encourage people to read books in Czech Republic. The campaign seems to be...
made popular Aug 28 2007
Amnesty International in its efforts to curb violence against women, launched this print advertisement campaign in Thailand. The campaign clearly focuses on the fact...
made popular Aug 27 2007
This yet another perplexing campaign lunched by Amnesty International in Spain to urge people to contribute to fight exploitation across the globe. The campaign...
made popular Aug 26 2007
This is an interesting print advertisement campaign was launched by Natural Resources Defense Council in Brazil to raise awareness about environment conservation and...
made popular Aug 26 2007
This is of course a hilarious print advertisement campaign launched by CLL language school to promote its language courses in Belgium. The campaign aims at showing the...
made popular Aug 17 2007
This is an interesting print advertisement worth recalling from archives, meant for promoting 8888, a SMS Service from the Times Group, in 2002. The campaign was...
made popular Aug 17 2007
Keira Knightley is all set appear as the new face of Chanel, which is likely to launch an advertising campaign to promote the fragrance Coco Mademoiselle. The Pirates...
made popular Aug 17 2007
This is somewhat perplexing print advertisement campaign to promote its Samsung Max-DX79 DVD systems. The campaign apparently aims at conveying the fact that this...
made popular Aug 14 2007
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Finally, Olympus came up with a unique answer to competition created by some cheaper equivalents in high-end microscope market.
What trick worked for the Olympus to...
made popular Sep 19 2007
Fund of Endangered Children, a non-profit making organization had launched this thought provoking direct campaign in the Czech Republic with a view to raise funds. The...
made popular Jul 31 2007
Olympus launched this marketing offensive in order to revive its losing market share in high-end microscopes orders to cheaper equivalents. The strategy was to set up...
made popular Jul 31 2007
This is an interesting award winning print advertisement campaign launched by Right To Play humanitarian organization to create awareness about their style of work,...
made popular Jul 24 2007
This is an interesting award winning print advertisement campaign launched by Snickers to promote its mini sized chocolates. The campaign aims at emphasizing that the...
made popular Jul 13 2007
This is another interesting award winning print advertisement campaign launched last year by Daimler Chrysler Mercedes Benz to promote its environment friendly Smart...
made popular Jul 7 2007
Cricket Australia wanted to re-ignite over 125 years old fierce rivalry between England and Australia. The campaign was undertaken with a target to sell 1 million...
made popular Jul 6 2007
Red Insecticides was recently struggling with constantly dropping sales and was somewhat forced to undertake an effective campaign to strengthen its brand image and...
made popular Jul 3 2007
Here is the list of short listed companies by Cannes Lions for the award. The companies are categorized broadly in three categories and further sub categories based...
made popular Jun 23 2006
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