Forget popularity and recognition. Celebrities who are likable and can be trusted have the most influence on what consumers buy, according to a new study.

Britain’s Department of Health has proposed banning tobacco companies from putting any logos or branding on cigarette packs.One proposal for preventing young...

Marketing, is a wide subject that covers various aspects.... If you were asked to describe.. search engine marketing, affiliate marketing, branding, SPAMMING and blog...

Once used as a punishment to reprimand the guilty, an inhumane act if done on animals in this new era of technology and science is ironically the latest upcoming...

Philips Electronics has unveiled an exciting idea to advertise itself but not exactly through any advertisement but through a process of Public Relationship. Philips...

This Hyundai ad for Santa Fe SUV has received unexpectedly huge appreciation in New Zealand. According to an AdMedia survey, this ad has received nearly double rating...

The tea bags in U.S. are staging a grand come back with its reinvented looks to be once again hot favorite for Americans. Now some big players of tea industry are...

In this age of YouTube, MySpace, Google Video and scores of online video sites which are fueling a huge wave of user-generated content, one thing is obvious: we not...

This one clearly shows the power of advertising. How a robust idea can enhance the product quality in the customer’s mind. There is no need every time one should...

OK. I have a question here. We believe in brand and their values. At least some we do and some don’t. Though we know by our heart that most of the times they are...

Online publishers are now looking at the bigger pie and are all set to aim brand focused advertisers. Termed as traditional advertisers whose objectives are often to...

Shane Atchinson gives some easy, time-saving and effective tips to increase brand effectivness. As per Shane: Branding has clearly emerged as a primary goal and a...

Marketing Punk saves the small business community by making them aware of the marketing ploy of ad agencies. It is the whole personality of the corporation,...

In a move to re-brand itself Ask.com has bid adieu to its popular (and oh so loving) butler logo. The key here is “differentiation” and while addressing at...

In a bit surprising way countries-as-brands-and-favorite-destination survey by FurureBrand (a global brand consultancy in conjunction with Weber Shandwick conducted the...