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Reprinted by author from The Ampli-Gistics Blog
As many of the social media experts right here on Amplify could attest, there is an age-old principle that it takes a long time (sometimes, even, a lifetime) to build a good reputation. However, it...
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What is your name? Is probably the first question you are put to, whenever you are in a new surrounding, new people, or anything new. ‘What is in the name?’...
made popular Feb 13 2010
In an era of commercialization, the trend is catching up fast where each company or endorsement has its own jingles. On these lines, nothing can be a better example...
made popular Sep 29 2009
With the presidential election soon upon us, politics are at the forefront of many discussions. Given that “brand management” is such a hot topic, should these...
made popular Oct 8 2008
Each company strives to make a successful brand out of its product. Advertising is one of the methods used for this purpose. It is in various forms but the focus here...
made popular Oct 2 2008
In “7 Habits of Highly Effective People” and subsequent books, Stephen Covey has said that in recent times, there has been a lot of emphasis on...
made popular Sep 22 2008
According to the basic theory of advertisement when a celebrity is chosen as a brand ambassador the image that he has in the mind of the public should gel with the...
made popular Aug 31 2008
Piracy has no equivalent word in most of the Indian languages; maybe that is why we really don’t understand it. Whenever we face a problem regarding it, we legalize...
made popular Aug 8 2008
Sen. Barack Obama is risking his brand as a political reformer, according to reports today in the Los Angeles Times and the Washington Post. In recent weeks,
made popular Jun 29 2008
Search engine giant Google has taken the lead as the world’s most powerful brand with an estimated value of $86 billion (£43 billion), according to new research from...
made popular Apr 30 2008
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