Google and Microsoft are once again locked in an aggressive battle to seize control of the fledgling computer game advertising market. Both the companies have recently...

Sports goods maker Reebok has done a deal with video game maker Konami for the the biggest in-game ad deal till date in the game Pro Evolution Soccer 6. The game...

It seems advertisers are more comfortable with traditional web channels only. After conducting a survey on 253 interactive marketers, Forrester Research has found that...

A recent research study has found out that majority of gamers actually don’t mind in-game ads. In addition, the research findings have figures to prove it. I am...

Good times rolling for Double Fusion. It’s only the other day Double Fusion clinched a deal with Midway games. And now THQ Inc., the top ten video game publisher...