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Axe Deodorant had launched this interesting print advertisement campaign to promote its product among teenagers in South Africa. The campaign apparently aims at conveying that teenagers on the verge of loosing their teens now should...
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The way a concept is packaged sometimes makes a huge difference in audience acceptance. We have seen ads for cleaning fluids that talk about 99% germ-free environments,...
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made popular Jul 16 2008
Sexual innuendos have always fascinated all, not to mention the fits of laughter experienced later on. Advanced Medical Institute knows it just too well to let go of an...
made popular Jul 12 2008
Employment ads seem to be taking a turn for the banal. This we assert not because they lack creativity, but for a clear case of reprise epidemic. The premise of these...
made popular Jul 12 2008
Animal visuals have an uncanny tendency to capture your attention. Surprisingly, we have seen very few commercials that leverage the fascination humans have for animals...
made popular Jul 2 2008
Parental guidance required! Yes, before you click on the ‘play’ button, confirm that you are above 18. Funny ads couldn’t have got any better,...
made popular May 22 2008
The human brain is home to a million ideas, and a billion feelings, each different from the other. For people who have always thought that the net only complements,...
made popular May 21 2008
Define tongue in cheek! An ad with unintended pun that evokes giggles rather than smiles of appreciation. Strange, though, is the fact that the admakers ignored the...
made popular May 8 2008
Animals are fascinating and so are ads that train our eyeballs to view them in an entirely different light. For the king of the forest, nothing is as enticing as a...
made popular May 1 2008
I wouldn’t be surprised if most of you have already seen this. Workplace parodies do travel at the speed of light and some of the coolest adverts certainly come...
made popular Apr 24 2008
The ocean of creative ideas is certainly drying out. Despite an interesting premise, one finds it really hard to ignore the fact that JWT Australia has taken the beaten...
made popular Apr 24 2008
The battle of the sexes has begun again. This time, drawing rooms give way to a treacherous-looking landscape and numbers make the difference. Balls of various sizes,...
made popular Apr 23 2008
The premise: New Zealand is the place to be in if you wish to leave nosy parents out of your personal life. Funny to the extent of being slapstick at times, JWT...
made popular Apr 11 2008
Crude humor and audacious admaking never part ways! If kings and queens were required to endorse t-shirts, God alone can save the world. However, one needs to remember...
made popular Apr 9 2008
You would perhaps never realize the gravity of a situation unless you relate to it on a personal level. It is heartening to see admakers subscribe to this theory and...
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In recent times, ad makers have made it a ritual of sorts by cocking a snook at contemporary wisdom. The ‘when’ and ‘why’ of such ads are truly baffling, to say...
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The potential of leveraging sexual innuendos to sell a deospray was first discovered by Axe. And, one must say they have done extremely well over the years taking...
made popular Jul 16 2008
This video is a part of an online campaign launched by Axe in Brazil. Axe has appointed the digital agency CUBO.CC to create online promotional strategies. This is the...
made popular Apr 19 2007
