PRICE is a measure of value to consumers and an element of marketing strategy to businesses. The way these two strategies come together can make or break the success of...

Geoffrey Frost the marketing strategist who was accountable for the Motorola snappy ‘Hello Moto’ ad campaign, died two weeks earlier. Before he died, he had...

Small business usually face fund constraints and are always hard pressed for making strategic financial decisions. Marketing of products of course is the most...

Sister Patricia has been inspirational source for so many Catholics around the globe, but her attribute towards life can help a marketer to a great extent. She reflects...

Growth of any business depends on how much it has been dependent on its core strength. Business always thrives on the biggest asset or specialization since if a...

For increasing readership of your blog, good writing is not only the essential ingredient but there are other ways to increase traffic on your blog. As the blogs are...

The new media is heralding a new era of communication or more precisely mass communication which is being more effective every passing day. The new media is becoming so...

Andy Sernovitz, the CEO of the Word of Mouth Marketing Association has few days back written an article which provided an insight regarding effectiveness of word of...

A good marketing strategy is a thumb rule of a business, but if the marketing strategy is cost effective to there can be nothing better for a business. Every company...

At many occasions when business is not running in good health owners generally held economy and competition to be responsible for it. However, it’s the customers...

Most of the small business owners have elaborate growth strategy for the company but have limited resource to execute them with full effect. Still even in this case if...