According to the basic theory of advertisement when a celebrity is chosen as a brand ambassador the image that he has in the mind of the public should gel with the product that he is endorsing. Probably with this objective in mind, Aamir Khan has been...

“Shah Rukh is a dear friend of mine and I have highest respect and regard for him. That blog was in good humour and a lot of people found it funny. However, some did not... So my sincere apologies to people who were uncomfortable with that part,”