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Olympus: World's smallest ad
Jul 31 2007, Balendu

Olympus launched this marketing offensive in order to revive its losing market share in high-end microscopes orders to cheaper equivalents. The strategy was to set up an interactive platform with the high-end buyers of microscopes and gather...

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Turnet ad teases vacationers with glimpses of tantalizing Aruba
Asmita, Shimla
Sun, sand and the glorious waves singing away in the distance! Now that’s what I would call a dream vacation. And just in case you were one of those workaholics that...
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made popular Aug 9 2008
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‘Real’ New York Fries ad takes a dig at ‘fake’ fast-food market
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You know I always thought that French fries, like chocolate, pretty much sold themselves. But I had no idea how fierce the competition in the fries business was until I...
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made popular Aug 8 2008
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Hair removing cream and public place catwalk
Arpita Mukherjee, Kolkata
The hair removal cream Veet has portrayed the relevance of its product through the caption – “Everywhere’s a Catwalk”. Be it in the bus or the movie theater or...
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made popular Jun 30 2008
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Gazeta FM ad - Music is the ultimate mood rejuvenator
Aneez, Mumbai
We all agree that music is the soul of life and it has the power to tame the scariest of devils. A melodious tune can tune you up in any given situation. Brazilian...
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made popular Jun 14 2008
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Kate Moss in new Longchamp print ad
Asmita, Shimla
Finally Kate Moss is making news for reasons other than snorting coke or being ostracized by the fashion community. The fresh-faced model, which recently split from...
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made popular Jan 28 2008
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Internet to become 3rd largest ad medium
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In spite of growing pressures on global advertising spend; ZenithOptimedia’s buoyant confidence on online ad spending is undiminished. The internet is all set to...
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made popular Dec 5 2007
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Calcium Sandoz Woman: Stay Strong
Krish, Bombay
Wonderful creative, simple and effective, putting the message straight across (and not convex). De-busting the myth that Sandoz brand is only for growing children at...
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made popular Oct 22 2007
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Nulaid: History produced a lot of bad eggs
Balendu, Delhi
South African egg company Nulaid had rolled out this print advertisement campaign to boost its much celebrated reputation of avoiding bad eggs. The campaign clearly...
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made popular Oct 15 2007
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Newspaper ad-decline gains momentum in US
Balendu, Delhi
Newspaper industry is performing even worse than it was expected at the beginning of the year, said Fitch Rating in its latest report on the outlook for newspapers. The...
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made popular Sep 1 2007
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Dolce & Gabbana rolls out another raunchy campaign
Balendu, Delhi
Dolce & Gabbana once again launched a raunchy advertisement campaign to promote autumn/winter 2007-8 collections. Both the designers have created images of women...
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made popular Sep 1 2007
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H&M experiments with technology driven campaign
Balendu, Delhi
H&M has recently launched this smart technology driven advertisement campaign to promote the firm and its products in an innovative way. H&M decided to...
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made popular Aug 30 2007
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Ad campaign accuses PETA for killing animals
Balendu, Delhi
The Center for Consumer Freedom published a full-page advertisement in The New York Times, referring to the Vick case and accusing rival organization People for the...
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BOOKS: No inspiration, no future
Balendu, Delhi
This is an interesting print advertisement launched by BOOKS to promote its brand image and encourage people to read books in Czech Republic. The campaign seems to be...
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made popular Aug 28 2007
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Amnesty International: Not all domestic violence is visible
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Amnesty International in its efforts to curb violence against women, launched this print advertisement campaign in Thailand. The campaign clearly focuses on the fact...
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made popular Aug 27 2007
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Amnesty International: Your signature can change many things
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This yet another perplexing campaign lunched by Amnesty International in Spain to urge people to contribute to fight exploitation across the globe. The campaign...
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NRDC: This is how nature sees you
Balendu, Delhi
This is an interesting print advertisement campaign was launched by Natural Resources Defense Council in Brazil to raise awareness about environment conservation and...
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CLL Language School: Don't count on your acting skills, follow a language course
Balendu, Delhi
This is of course a hilarious print advertisement campaign launched by CLL language school to promote its language courses in Belgium. The campaign aims at showing the...
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made popular Aug 17 2007
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Times Group 8888: Happy Valentines Day
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This is an interesting print advertisement worth recalling from archives, meant for promoting 8888, a SMS Service from the Times Group, in 2002. The campaign was...
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Keira Knightley appears in saucy ad for Chanel
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Keira Knightley is all set appear as the new face of Chanel, which is likely to launch an advertising campaign to promote the fragrance Coco Mademoiselle. The Pirates...
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Samsung Max-DX79 DVD: Menacingly loud
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This is somewhat perplexing print advertisement campaign to promote its Samsung Max-DX79 DVD systems. The campaign apparently aims at conveying the fact that this...
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Pizza Hut: Hate late?
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This print advertisement campaign for Pizza Hut managed to win a bronze at Cannes in the outdoor category despite the idea of the campaign was not fresh. Pizza Hut had...
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Olympus Underwater Case: Make your mju waterproof
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Treat Every Environment Special (TREES), a non-profit environmental organisation, had rolled out this ambient campaign to encourage paper recycling in the corporate...
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Banco Gallego: Lopetegui deposit
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This campaign was held Cannes Lions 2007 Direct Grand Prix Winner. In recent times it was being sporadically debated that the traditional finance advertising is...
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WWF Thailand: Forests for life
Balendu, Delhi
This is a remarkable award winning print advertisement launched by World Wildlife Fund in Thailand. The insightful advertisement clearly aims at explaining the fact...
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WWF: Fashion claims more victims than you think
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This is a remarkably hard-hitting print advertisement launched by World Wildlife Fund last year and was held winner at the Concerned Communicator Award. The Concerned...
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This print advertisement by Halls was held winner at Eurobest 2006. The ad is quite humorous representing the self expressive genus of advertisement. The ad is showing...
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Print Ad: Newspaper Advertising Bureau's Ad of the month
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