In-game advertising is no new to gamers. Though some of you might literally treat it as nothing but a nerdy interruption but, then a bit does not makes any difference...

IGA Worldwide and Exit Games are going for a world first. Actually, they would be the first to provide in-game advertising solution for mobile games. To enable...

All of us must have sometime joined thousands of road warriors in battle in an online role-playing game ‘Auto Assault’. High speed vehicular combat and...

In game advertising is poised for the biggest growth in digital advertising. Market Research and Consulting Firm Parks Associate’s new report “Advertising...

Now it seems everybody will onto it. Latest in the arena is Engage in game advertising which launched its first in-game campaign for Subway Restaurant. (image...

Chris Talk asks this question in adjab Is it really news that teens are using cellphones, portable game or music players and other handheld devices more? Is it really...